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date (oldest first)
1
Immersive
advertising
: a review and research agenda : potential effects of and considerations for AR, VR, and MR advertisements
Sands, Sean
;
Ferraro, Carla
;
Demsar, Vlad
;
Cohen, Justin
; …
- In:
Journal of advertising research
64
(
2024
)
3
,
pp. 284-300
Persistent link: https://www.econbiz.de/10015071676
Saved in:
2
Interpretation of female images in
advertising
among Chinese adolescents
Ng, Yu Leung
;
Chan, Kara
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
2
,
pp. 222-234
Persistent link: https://www.econbiz.de/10011382842
Saved in:
3
How Chinese young consumers respond to gendered advertisement
Chan, Kara
;
Ng, Yu Leung
;
Liu, Jianqiong
- In:
Young consumers : insight and ideas for responsible …
15
(
2015
)
4
,
pp. 353-364
Persistent link: https://www.econbiz.de/10010469426
Saved in:
4
Deceptive
advertising
and third-person perception : the interplay of generalized and specific suspicion
Xie, Guang-Xin
- In:
Journal of marketing communications
22
(
2016
)
5
,
pp. 494-512
Persistent link: https://www.econbiz.de/10011613197
Saved in:
5
Advertising
, quality, and willingness-to-pay : experimental examination of signaling theory
Tsui, Hsiao-Chien
- In:
Journal of economic psychology : research in economic …
33
(
2012
)
6
,
pp. 1193-1203
Persistent link: https://www.econbiz.de/10009687426
Saved in:
6
Rival-benefiting effect of
advertising
: experimental extension and empirical investigation
Song, Tae Ho
;
Kim, Sang Yong
;
Kim, Ho
;
Lee, Jin Won
- In:
International journal of advertising : the review of …
38
(
2019
)
4
,
pp. 603-627
Persistent link: https://www.econbiz.de/10012200300
Saved in:
7
The effect of
advertising
on OTC painkillers consumption : a statistical analysis in the regional unit of Florina, Greece
Kipourou, Vasiliki
;
Polychronidou, Persefoni
- In:
International journal of decision sciences, risk and …
10
(
2021
)
1/2
,
pp. 1-10
Persistent link: https://www.econbiz.de/10012669184
Saved in:
8
The effect of media multitasking on ad memory : the moderating role of program-induced engagement and brand familiarity
Bang, Hye Jin
;
King, Karen Whitehill
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 994-1023
Persistent link: https://www.econbiz.de/10012650616
Saved in:
9
"Touching with heart, reasoning by truth!" : the impact of brand cues on mini-film
advertising
effect
Wu, Tung-Ju
;
Xu, Ting
;
Li, Qianqian
;
Yuan, Kuo-Shu
- In:
International journal of advertising : the review of …
39
(
2020
)
8
,
pp. 1322-1350
Persistent link: https://www.econbiz.de/10012395659
Saved in:
10
ID-POS data analysis using TV commercial viewership data
Horikomi, Taizo
;
Ito, Mariko I.
;
Ohnishi, Takaaki
- In:
The review of socionetwork strategies
16
(
2022
)
2
,
pp. 431-451
Persistent link: https://www.econbiz.de/10013461760
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