Direct marketing of food may enable farmers to generate higher incomes. Originally, direct marketing comprised on farm sales and weekly markets, but it has recently developed into a professionalized marketing approach of various forms. Hereby, the direct marketers differ by marketing channel,...

Farmers as well as the agricultural and food industry are confronted with increasingly diverse social requirements regarding livestock farming. In this context, there are environmental and climate protection concerns, but especially the living conditions of the animals are criticized. In...

In the recent past, society has increasingly questioned the way animals are treated, especially so-called farm animals. Such ethical values, dealing with the morally correct treatment of animals, affect human behaviour. Therefore, it is of great importance for the agricultural sector in...

Die Anforderungen der Gesellschaft an den Tierschutz in der Geflügelindustrie steigen. Die Forderungen sind allerdings aus produktionstechnischer Perspektive und aus Tier- und Umweltschutzsicht nicht immer konfliktfrei umzusetzen. Es ergeben sich Zielkonflikte auf unterschiedlichen Ebenen, wie...

Sustainability management often requires voluntary initiatives beyond legal regulations. Hereby, multi-stakeholder initiatives (MSIs) gain importance. Despite the actual high occurrence of these initiatives, little information concerning the stakeholders' negotiation behaviour in MSIs exists. In...

Public interest in livestock farming is increasing, as is general criticism regarding the welfare of farm animals. In this context, husbandry systems for pigs especially are perceived very negatively. Despite rising concern for animal farming, most people lack detailed knowledge of modern...

Sustainability management often requires voluntary initiatives beyond legal regulations. Hereby, multi-stakeholder initiatives (MSIs) gain importance. Despite the actual high occurrence of these initiatives, little information concerning the stakeholders' negotiation behaviour in MSIs exists. In...

Public interest in livestock farming is increasing, as is general criticism regarding the welfare of farm animals. In this context, husbandry systems for pigs especially are perceived very negatively. Despite rising concern for animal farming, most people lack detailed knowledge of modern...