This research investigates consumer purchase intention for halal certified products in India and the motives which influence the consumption behavior of these consumers. Globally, marketers and researchers have discovered a consumer segment that is halal market, with a very high potential. The...

Purpose: This study aims to investigate the influence of religiosity (intrinsic and extrinsic) and halal literacy on the intention of Muslim consumers to purchase halal branded food products in India. An extended version of the theory of planned behaviour (TPB) was used as a framework. Apart...

Purpose: This paper aims to assess how Sharīʿah guidelines improve the working capital needs of the Indian sugar industry. Previous studies reveal that the sugar industry in India is in a state of cash deprivation for decades. Finance is not available for expansion, as well as for working...

This paper analyses and examines the current situation, recent developments, issues and challenges for management education in India from perspective of marketing management. The paper highlights the current position of business education and relates its implications for current job market and...

The concept of Corporate Social Responsibility (CSR) underwent a overhaul in India for certain large, stable companies post the passing of the Companies Act, 2013. It transited from being a voluntary, sporadic exercise to mandated, objective, structured, transparent and accountable compliance -...

This study attempts to arrive at the vital factors affecting social entrepreneurial intentions and establish a model with the help of the Pareto principle. In the first stage, a thorough literature review on the factors affecting social entrepreneurial intentions was conducted which revealed a...

Purpose: The outbreak of the new coronavirus has caused tremendous concerns to public health, which are impacting human lives both physically and psychologically. The rise in coronavirus cases has led to the propagation of control measures for its prevention. This study aims to investigate the...