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Getting more likes : the impact of narrative person and brand image on customer-brand interactions
Chang, Yaping; Li, You; Yan, Jun; Kumar, V. - In: Journal of the Academy of Marketing Science 47 (2019) 6, pp. 1027-1045
Persistent link: https://www.econbiz.de/10012153432
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The negative effect of name : mentions of frontline service employee name reduce online review persuasiveness
Li, Xinlan; Zhu, Dong Hong; Chang, Yaping - In: Journal of service research 27 (2024) 4, pp. 636-652
Persistent link: https://www.econbiz.de/10015375891
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The influence of seamless shopping experience on customers' word of mouth on social media
Li, Jingwen; Chang, Yaping - In: The journal of services marketing 38 (2024) 5, pp. 578-600
Persistent link: https://www.econbiz.de/10015110362
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The effects of utilitarian value on omnichannel continuance intention : the moderating role of product involvement
Geng, Lixiao; Chang, Yaping - In: Baltic journal of management : BJM 17 (2022) 4, pp. 484-500
Persistent link: https://www.econbiz.de/10013363435
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Attracting more meaningful interactions : the impact of question and product types on comments on social media advertisings
Li, You; Chang, Yaping; Liang, Zhehao - In: Journal of business research : JBR 150 (2022), pp. 89-101
Persistent link: https://www.econbiz.de/10013365601
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Planned or unplanned purchases? : the effects of perceived values on omnichannel continuance intention
Chang, Yaping; Geng, Lixiao - In: International journal of retail and distribution management 50 (2022) 12, pp. 1535-1551
Persistent link: https://www.econbiz.de/10013407456
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Addressing negative product attribute reviews : the case of advertising product attributes and corporate social responsibility information
Wang, Xingyu; Chang, Yaping; Li, Xinlan; Yan, Jun - In: International journal of consumer studies 47 (2023) 4, pp. 1449-1466
Persistent link: https://www.econbiz.de/10014326016
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The value of psychological ownership : how buy-online-and-pick-up-in-store enhances consumer loyalty
Li, You; Chang, Yaping; Li, Zhen; Geng, Lixiao - In: European journal of marketing 58 (2024) 1, pp. 119-142
Persistent link: https://www.econbiz.de/10014466296
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CEO's marketing experience and firm green innovation
Huang, Hao; Chang, Yaping; Zhang, Liyuan - In: Business strategy and the environment 32 (2023) 8, pp. 5211-5233
Persistent link: https://www.econbiz.de/10014466576
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Social robots: partner or intruder in the home? : the roles of self-construal, social support, and relationship intrusion in consumer preference
Chang, Yaping; Gao, Yajie; Zhu, Donghong; Safeer, Asif Ali - In: Technological forecasting & social change : an … 197 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014468878