We assess attenuating and augmenting effects of brand commitment on consumer responses when product recalls occur. Consistent with our theorization, results from a laboratory experiment and an event study show that high levels of brand commitment attenuate negative consumer responses in...

Among the millions of entrepreneurs in developing economies, few are able to earn a decent livelihood. To help these entrepreneurs succeed, governmental and nongovernmental organizations invest billions of dollars every year providing training programs. Many of these programs involve providing...

Tucker Carlson gained popularity for his ideology and controversial statements that represent sociopolitical activism concerning Diversity, Equity, and Inclusion (DEI). Two of these statements prompted activist groups to call for brands to stop advertising during his Fox News show. To gauge the...