Rapid development of technology and communication science enable high mobility of people, goods, capital, managers, workers in globalized market. Entrepreneurship became synonymous for corporate communications including Public Relations, marketing, advertising, corporate social responsibility...

Cover -- Tell Me About Yourself Personal Branding and Social Media Recruiting in the Brave New Online World -- Dedication -- Contents -- Preface -- Setting the Scene -- CHAPTER 1: From Brands to Humans -- CHAPTER 2: Personal Branding -- CHAPTER 3: The Social Natives -- CHAPTER 4: Recruiting in...

Purpose: Despite the abundance of B2B loyalty programs (LPs), the research on their interplay with relationship marketing is scarce. The purpose of this paper is to investigate a LP (a relational practice) on a transactional business market to test if and how a B2B LP affects relationship...

Purpose: Loyalty programs (LPs) in a business-to-business (B2B) context have been under-researched when compared to consumer markets. The purpose of this paper is to investigate if and to what extent the loyalty program activity (LPA) based on recency, frequency and monetary framework reflects...

Purpose The purpose of this paper is to establish mall attractiveness factors in Kuwait, examine the relationship between mall dimensions and mall patronage and explore the impact of mall size and distance on mall patronage. Design/methodology/approach Data from 190 shopping mall visitors were...