The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing and strategic decision making. It is the hope and direction of this research annual to become an applications and practitioner oriented...

Advances in Business and Management Forecasting presents state-of-the-art studies in the application of forecasting methodologies to such areas as finance, economics, technology, and forecasting accuracy. Volume 11 is split into four sections which address Forecasting in Marketing and Sales,...

The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing and strategic decision making. It is the hope and direction of this research annual to become an applications and practitioner oriented...

Volume 13 of Advances in Business and Management Forecastingpresents state-of-the-art studies in the application of forecasting methodologies to areas such as sales forecasting, retailing, service contracts, bankruptcy prediction, executive compensation, and call center staffing.

Volume 12 presents studies in the application of forecasting methodologies to such areas as supply chain, health care, prospecting for donations from university alumni, and the use of clustering and regression in forecasting. The orientation of this volume is for business applications for both...

In this chapter, we analyze donor behavior based on the general segmentation bases. In particular, we study the behavior of the individual donor group's support for higher education. There has been very little research to date that discriminates the donor behavior of individual donors on the...

Regression analysis is a commonly applied technique used to measure the relationship/predict/forecast of comparable units. A set of comparable units is some group of entities each performing somewhat the same set of activities. In this chapter, we will apply a modified version of our recently...