The aim of the present study is to better understand customer’s willingness to pay a price premium in the market for female’s stitched clothing and what sort of brand images can be used by a brand in order to achieve price premium. This study is based on quantitative survey of brand images...

This study analyses how consumer perceptions on the quality of products are influenced by the marketing appeals of multinational firms and by the country-of-origin effects. It presents findings derived from the results of country-of-origin effect, corporate image, its brand image and purchase...

In this work I studied the representations and opinions of citizens on the Romanian judicial system, including the police and the police using the laddering method (Thomas J. Reynolds, Jonathan Gutman). This method involves conduct in-depth interviews to explore mental maps that synthesize the...