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Signaling norm salience through perceived peer counterfeit consumption

Khan, Sameeullah; Fazili, Asif Iqbal; Bashir, Irfan - In: The journal of product & brand management 32 (2023) 6, pp. 812-827

Persistent link: https://www.econbiz.de/10014315449

Having less or saving more : the role of social responsibility perception in reducing guilt over luxury purchases

Khan, Sameeullah; Fazili, Asif Iqbal; Thaichon, Park; … - In: European journal of marketing 58 (2024) 6, pp. 1566-1599

Persistent link: https://www.econbiz.de/10015075636

Constructing generational identity through counterfeit luxury consumption

Khan, Sameeullah; Fazili, Asif Iqbal; Bashir, Irfan - In: The journal of product & brand management 31 (2022) 3, pp. 415-437

Persistent link: https://www.econbiz.de/10013164362

I feel so embarrassed, still, I want it! : the self-presentational dilemma of counterfeit luxury buyers

Khan, Sameeullah; Fazili, Asif Iqbal; Bashir, Irfan - In: Journal of consumer marketing 40 (2023) 1, pp. 87-101

Persistent link: https://www.econbiz.de/10013536005

Conflicts and tourists' destination choice intention : a study of Kashmir Valley in India

Fazili, Asif Iqbal; Charag, Asif Hamid; Bashir, Irfan; … - In: Tourism review 78 (2023) 5, pp. 1336-1357

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Does customer-based destination brand equity help customers forgive firm service failure in a tourist ecosystem? : an investigation through explanatory sequential mixed-method design

Sahaf, Taiba Musadiq; Fazili, Asif Iqbal - In: Journal of destination marketing & management : JDMM 31 (2024), pp. 1-26

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Regionalism or multilateralism : evidence from India

Kathjoo, Umar Nisar; Fazili, Asif Iqbal - In: South Asia economic journal : journal of the Institute … 23 (2022) 2, pp. 123-144

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Indian trade policy issues : a review in the light of reviving protectionism

Kathjoo, Umar Nisar; Fazili, Asif Iqbal - In: Focus : journal of international business 10 (2023) 2, pp. 50-68

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Service failure and service recovery : a hybrid review and research agenda

Sahaf, Taiba Musadiq; Fazili, Asif Iqbal - In: International journal of consumer studies 48 (2024) 1, pp. 1-45

Persistent link: https://www.econbiz.de/10014465453

Constructing generational identity through counterfeit luxury consumption

Khan, Sameeullah; Fazili, Asif Iqbal; Bashir, Irfan - In: Journal of Product & Brand Management 31 (2021) 3, pp. 415-437

Purpose: This paper aims to theorize counterfeit luxury consumption among millennials from a generational identity perspective. Design/methodology/approach: The paper proposes and tests a model of counterfeit buying behavior using an online survey of 467 millennial respondents. The study uses...

Persistent link: https://www.econbiz.de/10012641101