Hokkanen, Harri; Walker, Charlotte; Donnelly, Aaron - In: Journal of business models : JOBM 8 (2020) 3, pp. 33-61
offer customers myriad options to fulfil their needs. Increasing complexities in the retail field has instigated …/methodology/approach: 26 semi-structured interviews were conducted with top-level retail managers from the UK and Finland. This exploratory … study analyzes the qualitative data through the five key drivers of innovation (operational effectiveness and efficiency …