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Lim, Weng Marc
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62
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46
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42
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1
Moving the stakeholder journey forward
Hollebeek, Linda D.
;
Kumar, V.
;
Srivastava, Rajendra Krishan
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
1
,
pp. 23-49
Persistent link: https://www.econbiz.de/10013493120
Saved in:
2
Social isolation and risk-taking behavior : the case of COVID-19 and cryptocurrency
Lavan, Thusyanthy
;
Martin, Brett
;
Lim, Weng Marc
; …
- In:
Journal of retailing and consumer services
81
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10015116757
Saved in:
3
Generative artificial intelligence (GenAI) revolution : a deep dive into GenAI adoption
Kumar, Aman
;
Shankar, Amit
;
Hollebeek, Linda D.
;
Behl, …
- In:
Journal of business research : JBR
189
(
2025
),
pp. 1-11
Persistent link: https://www.econbiz.de/10015416436
Saved in:
4
Consumers’ smartphone addiction : impact of engagement and app type on wellbeing
Moriuchi, Emi
;
Hollebeek, Linda D.
;
Lim, Weng Marc
- In:
Journal of business research : JBR
194
(
2025
),
pp. 1-13
Persistent link: https://www.econbiz.de/10015425673
Saved in:
5
From customer-, to actor-, to stakeholder engagement : taking stock, conceptualization, and future directions
Hollebeek, Linda D.
;
Kumar, Vikas
;
Srivastava, Rajendra …
- In:
Journal of service research
25
(
2022
)
2
,
pp. 328-343
Persistent link: https://www.econbiz.de/10013268027
Saved in:
6
Responsible stakeholder engagement marketing
Kumar, Vikas
;
Hollebeek, Linda D.
;
Sharma, Amalesh
; …
- In:
Journal of business research : JBR
189
(
2025
),
pp. 1-15
Persistent link: https://www.econbiz.de/10015399283
Saved in:
7
What will business-to-business marketers learn from neuro-marketing? : insights for business marketing practice
Lim, Weng Marc
- In:
Journal of business-to-business marketing
25
(
2018
)
3
,
pp. 251-259
Persistent link: https://www.econbiz.de/10011917211
Saved in:
8
Demystifying neuromarketing
Lim, Weng Marc
- In:
Journal of business research : JBR
91
(
2018
),
pp. 205-220
Persistent link: https://www.econbiz.de/10011902933
Saved in:
9
Online group buying : some insights from the business-to-business perspective
Lim, Weng Marc
- In:
Industrial marketing management : the international …
65
(
2017
),
pp. 182-193
Persistent link: https://www.econbiz.de/10011775022
Saved in:
10
Inside the sustainable consumption theoretical toolbox : critical concepts for sustainability, consumption, and marketing
Lim, Weng Marc
- In:
Journal of business research : JBR
78
(
2017
),
pp. 69-80
Persistent link: https://www.econbiz.de/10011736231
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