Similar Search Results - EconBiz

Can you sense without being human? : comparing virtual and human influencers endorsement effectiveness

Li, Huajun; Lei, Yueqiu; Qi, Zhou; Hong, Yuan - In: Journal of retailing and consumer services 75 (2023), pp. 1-14

Persistent link: https://www.econbiz.de/10014371688

The matching effect of anthropomorphized brand roles and product messaging on product attitude

He, Yuanqiong; Qi, Zhou; Guo, Shuojia; Xiong, Jie - In: Asia Pacific Journal of Marketing and Logistics 33 (2020) 4, pp. 974-993

Purpose: This study aims to investigate the construal congruence of anthropomorphized brand roles and product messaging and its underlying mechanism on consumers' product attitude. Design/methodology/approach: Four experimental studies were conducted to test the hypotheses. Study 1 investigated...

Persistent link: https://www.econbiz.de/10012411030

Economic analysis of the legal standard for deceit in English tort law

Zhou, Qi - In: European journal of law and economics 28 (2009) 1, pp. 83-102

Persistent link: https://www.econbiz.de/10003861935

Profit-market share relationship : an empirical study of the life insurance industry

Mirmirani, Sam - In: American business review 14 (1996) 1, pp. 54-59

Persistent link: https://www.econbiz.de/10001201480

Stock returns, volatility, and cointegration among Chinese stock markets

Qi Zhou; Zhou, Zhong-guo - In: China & world economy 13 (2005) 2, pp. 106-122

Persistent link: https://www.econbiz.de/10003001439

The impact of skippable advertising on advertising avoidance intention in China

Yin, Shimin; Li, Bin; Qi, Zhou - In: Marketing intelligence & planning 41 (2023) 8, pp. 1121-1137

Persistent link: https://www.econbiz.de/10014428927

Mere copycat? : the effects of human versus human-like virtual influencers on brand endorsement effectiveness : a moderated serial-mediation model

Qi, Zhou; Li, Bin; Li, Huajun; Lei, Yueqiu - In: Journal of retailing and consumer services 76 (2024), pp. 1-15

Persistent link: https://www.econbiz.de/10014460856

Empathy with influencers? : the impact of the sensory advertising experience on user behavioral responses

Li, Bin; Chen, Shuang; Qi, Zhou - In: Journal of retailing and consumer services 72 (2023), pp. 1-12

Persistent link: https://www.econbiz.de/10014253485

Inspired by intertemporal connections : using AR technology to enhance visitor satisfaction in historical museums

Tang, Yangyi; Qi, Zhou - In: Tourism management : research, policies, practice 108 (2025), pp. 1-19

Persistent link: https://www.econbiz.de/10015337295

Price-matching guarantees with endogenous search : a market experiment approach

Hong, Yuan; Krishna, Aradhna - In: Journal of retailing 87 (2011) 2, pp. 182-193

Persistent link: https://www.econbiz.de/10009240263

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