Similar Search Results

Investigating the Sales Spillover Effects of Online Product Sampling in E-Commerce

Zhang, Ying; Goh, Khim Yong; Lin, Zhijie - 2021

Research investigating the sales impacts of product sampling in e-commerce still lags. We attempt to answer: (1) How does the sampling of a product affect the sales of other products in the same store (i.e., in-store spillover effect)? (2) How does the sampling of a product affect the sales of...

Persistent link: https://www.econbiz.de/10014086949

Word-of-mouth and viral marketing activity of the on-line consumer : the role of loyalty chain stages theory

Roy, Sanjit Kumar; Butaney, Gul; Sekhon, Harjit; … - In: Journal of strategic marketing 22 (2014) 6, pp. 494-512

Persistent link: https://www.econbiz.de/10010489692

Identifying the relationship between e-WOM engagement factors and users' purchase intention through social commerce

Kour, Manjit; Kaur, Rajinder; Bhullar, Arshan; … - In: International journal of electronic marketing and … 16 (2025) 1, pp. 79-103

Persistent link: https://www.econbiz.de/10015357933

A multinational study of espoused national cultural and review characteristics in the formation of trust in online product reviews

Furner, Christopher P. - In: International journal of services technology and management 20 (2014) 1/2/3, pp. 14-30

Persistent link: https://www.econbiz.de/10010505409

Effect of eWOM valence on online retail sales

Roy, Gobinda; Datta, Biplab; Basu, Rituparna - In: Global business review 18 (2017) 1, pp. 198-209

Persistent link: https://www.econbiz.de/10011665456

Crowd sourcing and e-commerce : Chinese online reviews

Sukaini, Ali Khalaf Mohammed Al; Zhang, Jing - In: Inventi impact: international trade (2017) 1, pp. 14-23

Persistent link: https://www.econbiz.de/10011689036

Building customer loyalty in online shopping : the role of online trust, online satisfaction and electronic word of mouth

Al-Adwan, Ahmad Samed; Kokash, Husam; Al-Adwan, Ahmad Samed - In: International journal of electronic marketing and … 11 (2020) 3, pp. 278-306

Persistent link: https://www.econbiz.de/10012251138

Impact of live chat on purchase in electronic markets : the moderating role of information cues

Tan, Xue; Wang, Youwei; Tan, Yong - In: Information systems research : ISR 30 (2019) 4, pp. 1248-1271

Persistent link: https://www.econbiz.de/10012153335

The paradoxes of word of mouth in electronic commerce

Lin, Zhijie; Heng, Cheng Suang - In: Journal of management information systems : JMIS 32 (2015) 4, pp. 246-284

Persistent link: https://www.econbiz.de/10011491578

Analysing the interrelationship between online reviews and sales : the role of review length and sentiment index in electronic markets

Aggarwal, Anu Gupta; Aakash - In: International journal of internet marketing and … 14 (2020) 4, pp. 361-376

Persistent link: https://www.econbiz.de/10012512662