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Analyzing brand strategy on an...
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67
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65
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65
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62
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Showing
1
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10
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80,913
Sort
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date (newest first)
date (oldest first)
1
Effects of
sponsorship
quality and quantity on employee brand behavior
Batt, Verena
;
Holzer, Matthias
;
Bruhn, Manfred
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 495-509
Persistent link: https://www.econbiz.de/10012601205
Saved in:
2
If the cause fits, wear it: : jersey
sponsorship
and the role of congruence, articulation, and CSR-linked
marketing
Graeber, Justin
;
Scheinbaum, Angeline Close
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
3
,
pp. 171-185
Persistent link: https://www.econbiz.de/10013411471
Saved in:
3
Assessing returns from new sport
marketing
opportunities : the case of NBA jersey sponsorships
Jensen, Jonathan A.
;
Walkup, Brian R.
;
Bouchet, Adrien
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 47-61
Persistent link: https://www.econbiz.de/10014292937
Saved in:
4
How sponsors should bring relevant-added value to esports
Freitas, Bruno Duarte Abreu
;
Contreras-Espinosa, Ruth Sofia
- In:
Scientific Annals of Economics and Business
67
(
2020
)
3
,
pp. 363-387
Persistent link: https://www.econbiz.de/10012415618
Saved in:
5
Maximising the
marketing
potential of
sponsorship
for global brands
Verity, Julie
- In:
A reader in marketing communications
,
(pp. 158-176)
.
2005
Persistent link: https://www.econbiz.de/10003292728
Saved in:
6
The color of support : the effect of sponsor-team visual congruence on
sponsorship
performance
Henderson, Conor M.
;
Mazodier, Marc
;
Sundar, Aparna
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 50-71
Persistent link: https://www.econbiz.de/10012175992
Saved in:
7
Building brand equity with cause-related
marketing
: a comparison with
sponsorship
and sales promotion
Westberg, Kate
;
Pope, Nigel
- In:
Journal of marketing communications
20
(
2014
)
6
,
pp. 419-437
Persistent link: https://www.econbiz.de/10010436757
Saved in:
8
When ambush
marketing
is beneficial to
sponsorship
awareness : creating sponsor distinctiveness using exclusivity and brand juxtaposition
Weeks, Clinton S.
;
O'Connor, Peter
;
Martin, Brett A. S.
- In:
Journal of marketing management : MM
33
(
2017
)
15/16
,
pp. 1256-1280
Persistent link: https://www.econbiz.de/10011850369
Saved in:
9
Measuring ambush-
marketing
and
sponsorship
effects : a football consumer response approach
Chanavat, Nicolas
;
Martinent, Guillaume
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 158-180
Persistent link: https://www.econbiz.de/10012484045
Saved in:
10
Brand celebrities : analysis of celebrity
sponsorship
posts on Facebook
Greve, Goetz
;
Schlüschen, Andrea
;
Fantapié Altobelli, …
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 77-110
Persistent link: https://www.econbiz.de/10014318182
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