Machine learning, or as it is also called automated learning, is a special subfield of scientific information technologies. The name "machine learning" refers to the automated detection of meaningful patterns in large data sets. Machine learning is gaining importance in many different areas of...

The study aims to investigated of iGen customer loyalty model that effected by service quality, culture, loyalty program and trust trough customer satisfaction. Following the conceptual model, an inclusive set of hypotheses have been developed. The demanded data were collected from 663 samples...

Companies increasingly recognise customer loyalty as one of the most important measures for the business of an organisation, and informed knowledge of factors underpinning customer loyalty may help managers build customer retention strategies. Telecommunication ombudsman reports demonstrate that...

This research aims to determine the factors affecting customer loyalty towards Hearty Heart Cosmetics, a local brand in Yangon, Myanmar. The objectives of this research are 1) to determine the impact of perceived value on customer loyalty; 2) to determine the impact of customer satisfaction on...

This paper addresses the awareness about the artificial intelligence across states in the United States. We uniquely create indices of Google internet search results for general AI awareness and about ChatGPT, normalizing alternatively by internet users and land area. An understanding of the...

A growing body of evidence suggests that digital literacy is an important barrier constraining adoption and use of Internet and digital technologies in the developing world. By enabling people to effectively find valuable information online, digital literacy can play a crucial role in expanding...

We examine the uptake of GPT-assisted writing in economics working paper abstracts. Using data from the IZA DP series, we detect a clear stylistic shift after the release of ChatGPT-3.5 in March 2023. This shift is evident in core textual metrics-mean word length, type-token ratio, and...

We examine the uptake and measurable effects of GPT-assisted writing in economics working paper abstracts. Focusing on the IZA discussion paper series, we detect a significant stylistic shift following the public release of ChatGPT-3.5 in March 2023. This shift appears in core textual...

The rapid advancement of artificial intelligence (AI) has brought both opportunities and challenges to cybersecurity. On one hand, AI-powered tools are revolutionizing threat detection, incident response, and predictive analytics, enabling organizations to defend against increasingly...

While the Information Systems (IS) discipline has researched digital platforms extensively, the body of knowledge appertaining to platforms still appears fragmented and lacking conceptual consistency. Based on automated text mining and unsupervised machine learning, we collect, analyze, and...