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The Effects of Multiple Product Endorsements by Celebrities on Consumers' Attitudes and Intentions.

Tripp, Carolyn; Jensen, Thomas D; Carlson, Les - In: Journal of Consumer Research 20 (1994) 4, pp. 535-47

This research investigated the effects of number of products endorsed by a celebrity and number of exposures to the celebrity on consumers' attitudes and purchase intentions. In study 1, using print ads as the stimuli, the results revealed that, as the number of products endorsed increases...

Persistent link: https://www.econbiz.de/10005834799

Comments on J. Scott Armstrong's 'Evidence-based advertising: An application to persuasion' - Tastes great but less filling (than it could have been)

Carlson, Les - In: International journal of advertising : the quarterly … 30 (2011) 5, pp. 769-774

Persistent link: https://www.econbiz.de/10009806772

Is there global inclusion of authors in the five leading advertising journals? A regional comparison 1998-2007

Polonsky, Michael; Carlson, Les - In: International journal of advertising : the quarterly … 28 (2009) 4, pp. 691-714

Persistent link: https://www.econbiz.de/10008318517

The Efficacy of the Use of Implicature and Actor Portrayal Labels by Non-Profits in Anti-Smoking Print Advertisements

Shanahan, Kevin J.; Hopkins, Christopher D.; Carlson, Les - In: Journal of current issues and research in advertising : … 30 (2008) 2, pp. 65-78

Persistent link: https://www.econbiz.de/10008167829

The Dominant Social Paradigm, Consumption, and Environmental Attitudes: Can Macromarketing Education Help?

Kilbourne, William E.; Carlson, Les - In: Journal of macromarketing : examining the interactions … 28 (2008) 2, pp. 106-121

Persistent link: https://www.econbiz.de/10008043928

PERSPECTIVES ON ADVERTISING RESEARCH

Carlson, Les; Grove, Stephen J.; Stafford, Marla Royne - In: Journal of advertising : official publication of the … 34 (2005) 2, pp. 117

Persistent link: https://www.econbiz.de/10008116034

Services Advertising and Integrated Marketing Communications: An Empirical Examination

Carlson, Les; Grove, Stephen J.; Dorsch, Michael J. - In: Journal of current issues and research in advertising : … 25 (2003) 2, pp. 69

Persistent link: https://www.econbiz.de/10008117834

Antecedents of Mothers' Attitudes Toward the FTC's Rule for 900-Number Advertising Directed at Children

Laczniak, Russell N.; Carlson, Les; Walsh, Ann - In: Journal of current issues and research in advertising : … 21 (1999) 2, pp. 49-58

Persistent link: https://www.econbiz.de/10008120870

ARTICLES - Mothers' Preferences for Regulating Children's Television

Walsh, Ann D.; Laczniak, Russell N.; Carlson, Les - In: Journal of advertising : official publication of the … 27 (1998) 3, pp. 23-36

Persistent link: https://www.econbiz.de/10008121517

Addressing services' intangibility through integrated marketing communication: an exploratory study

Grove, Stephen J.; Carlson, Les; Dorsch, Michael J. - In: The journal of services marketing 16 (2002) 5, pp. 393-411

Persistent link: https://www.econbiz.de/10007108730