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An examination of digital acce...
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Advertising
26
Werbung
21
Consumer behaviour
20
Konsumentenverhalten
20
USA
13
United States
13
Advertising effects
9
Werbewirkung
9
Children
8
Kinder
8
Immaterialgüterrechte
7
Intellectual property rights
7
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7
Verkaufspersonal
7
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India
6
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6
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Welt
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World
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B-to-B-Marketing
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Internet marketing
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Marketingmanagement
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Online-Marketing
5
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Patent
5
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Undetermined
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Article
135
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18
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Aufsatz in Zeitschrift
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Arbeitspapier
8
Graue Literatur
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research-article
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English
97
Undetermined
56
Author
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Carlson, Les
87
Raymond, Mary Anne
33
Gupta, Aditya
31
Hopkins, Christopher D.
19
Laczniak, Russell N.
13
Grove, Stephen J.
11
Mohan, M. P. Ram
10
Anne Raymond, Mary
6
Dorsch, Michael J.
6
Kangun, Norman
6
Shanahan, Kevin J.
6
Gentry, James W.
5
Polonsky, Michael Jay
5
Stafford, Marla Royne
5
Eilert, Meike
4
Harrison, Robert
4
Harrison, Robert L.
4
Rifon, Nora
4
Royne, Marla
4
Badrinarayanan, Vishag
3
Ellis, Brien
3
Grewal, Rajdeep
3
Grossbart, Sanford
3
Grove, Stephen
3
Kumar, Alok
3
Mazis, Michael B.
3
Mittelstaedt, John D.
3
Moore, Jesse N.
3
Polonsky, Michael J.
3
Rifon, Nora J.
3
Taylor, Charles R.
3
Walker, Doug
3
Walsh, Ann
3
Zeiss, Jessica
3
Armstrong, J. Scott
2
Blackford, Benjamin
2
Blackford, Benjamin J.
2
Brocato, E. Deanne
2
Fowler, Aubrey R.
2
Fowler, Jie G.
2
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Journal of advertising : official publication of the American Academy of Advertising
12
International journal of advertising : the quarterly review of marketing communications
9
Journal of consumer affairs : official publication of the American Council on Consumer Interests
9
Journal of macromarketing : examining the interactions among markets, marketing, and society
8
Working paper / Indian Institute of Management, Ahmedabad
8
Journal of advertising research
7
Journal of business research : JBR
7
Journal of current issues and research in advertising : JCIRA
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Journal of Business Research
4
Journal of marketing education : JME
4
New directions in international advertising research
4
International Marketing Review
3
Journal of internet commerce
3
International marketing review
2
Journal of Consumer Marketing
2
Journal of Consumer Research
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of general management
2
Journal of international consumer marketing
2
Journal of macromarketing
2
Journal of marketing theory and practice : JMTP
2
Journal of personal selling & sales management : JPSSM
2
Marketing accountability for marketing and non-marketing outcomes
2
Psychology & marketing
2
The journal of services marketing
2
Advertising and violence : concepts and perspectives
1
Advertising theory
1
American Journal of Business
1
Asia Pacific Journal of Marketing and Logistics
1
Asia Pacific journal of marketing and logistics
1
Asian dimensions of services marketing
1
Business Horizons
1
Health marketing quarterly
1
IIM Ahmedabad Working Paper Series WP 2022-04-01
1
Journal of Business & Industrial Marketing
1
Journal of Consumer Affairs
1
Journal of Product & Brand Management
1
Journal of Services Marketing
1
Journal of advertising
1
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ECONIS (ZBW)
85
OLC EcoSci
50
Other ZBW resources
11
RePEc
7
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131
Mothers' Attitudes Toward 900-Number Advertising Directed at Children
Laczniak, Russell N.
;
Muehling, Darrel D.
;
Carlson, Les
- In:
Journal of public policy & marketing : JPP & M ; an …
14
(
1995
)
1
,
pp. 108-116
Persistent link: https://www.econbiz.de/10007084755
Saved in:
132
Call for Submissions
Rifon, Nora
;
Royne, Marla
;
Carlson, Les
- In:
International journal of advertising : the quarterly …
38
(
2009
)
1
,
pp. 147-149
Persistent link: https://www.econbiz.de/10009976390
Saved in:
133
Violence and Advertising
Rifon, Nora
;
Royne, Marla
;
Carlson, Les
- In:
International journal of advertising : the quarterly …
39
(
2010
)
4
,
pp. 9-11
Persistent link: https://www.econbiz.de/10009976445
Saved in:
134
The Prevalence and Influence of the Combination of Humor and Violence in Super Bowl Commercials
Blackford, Benjamin
;
Gentry, James
;
Harrison, Robert
; …
- In:
International journal of advertising : the quarterly …
40
(
2011
)
4
,
pp. 123-135
Persistent link: https://www.econbiz.de/10009976489
Saved in:
135
The Prevalence and Influence of the Combination of Humor and Violence in Super Bowl Commercials
Blackford, Benjamin
;
Gentry, James
;
Harrison, Robert
; …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
4
,
pp. 123-135
Persistent link: https://www.econbiz.de/10009811396
Saved in:
136
Parental Style: The Implications of What We Know (and Think We Know)
Carlson, Les
;
Laczniak, Russell N
;
Wertley, Chad
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 427-436
Persistent link: https://www.econbiz.de/10009187039
Saved in:
137
SERVICES - The Evolution of Services Advertising in a Services-Driven National Economy: An Analysis of Progress and Missed Opportunities
Royne Stafford, Maria B
;
Reilly, Tim
;
Grove, Stephen J
; …
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 136-153
Persistent link: https://www.econbiz.de/10008993727
Saved in:
138
Use, Misuse, and Abuse of Content Analysis for Research on the Consumer Interest
Carlson, Les
- In:
Journal of consumer affairs : official publication of …
42
(
2008
)
1
,
pp. 100-105
Persistent link: https://www.econbiz.de/10008449888
Saved in:
139
Public Policy and the Changing Chinese Family in Contemporary China: The Past and Present as Prologue for the Future
Fowler, Aubrey R.
;
Carlson, Les
- In:
Journal of macromarketing : examining the interactions …
30
(
2010
)
4
,
pp. 342-354
Persistent link: https://www.econbiz.de/10008720926
Saved in:
140
Family Public Policy in the United States
Carlson, Les
;
Harrison, Robert
- In:
Journal of macromarketing : examining the interactions …
30
(
2010
)
4
,
pp. 320-331
Persistent link: https://www.econbiz.de/10008720928
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