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To meet the shifting needs and preferences of the contemporary sales workforce, sales organizations are deploying idiosyncratic deals (I-deals), or mutually beneficial individualized workplace arrangements between salespeople and the organization. However, research is lacking on how, and under...
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Nonprofits need to compete for donations now more than ever. Maintaining a socially responsible reputation and developing ads that are emotional and likable are tactics used to encourage donations. This study explores the role of religiosity as a moderator of antecedents to intent to donate to...
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