Narrow search
Showing 1 - 10 of 399
Cover Image
Advertising appeals strategy: moderating effect on the relationship between innovation and customer equity drivers in China
Zhang, Hao; Ko, Eunju; Taylor, Charles Raymond - In: International marketing : emerging markets, (pp. 111-136). 2011
Persistent link: https://www.econbiz.de/10008937375
Cover Image
Does having a market orientation lead to higher levels of relationship commitment and business performance? : evidence from the Korean robotics industry
Taylor, Charles Raymond; Kim, Kyung Hoon; Ko, Eunju; … - In: Industrial marketing management : the international … 37 (2008) 7, pp. 825-832
Persistent link: https://www.econbiz.de/10003781855
Cover Image
Don't touch the merchandise! : factors associated with consumer preference for contact free shopping
Jeong, Dayun; Ko, Eunju; Taylor, Charles Raymond - In: Journal of business research : JBR 154 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10013468635
Cover Image
Contactless marketing management of fashion brands in the digital age
Cho, Minjung; Yun, Hyesu; Ko, Eunju - In: European management journal 41 (2023) 4, pp. 512-520
Persistent link: https://www.econbiz.de/10014437749
Cover Image
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae; Ko, Eunju; Cho, Minjung - In: Journal of global scholars of marketing science : … 34 (2024) 2, pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Cover Image
The interaction effect of fashion retailer categories on sustainable labels : the role of perceived benefits, ambiguity, trust, and purchase intention
Cho, Minjung; Ko, Eunju; Borenstein, Benjamin E. - In: International journal of advertising : the review of … 43 (2024) 6, pp. 1016-1038
Persistent link: https://www.econbiz.de/10015050105
Cover Image
Global marketing segmentation usefulness in the sportswear industry
Ko, Eunju; Taylor, Charles Robert; Sung, Heewon; Lee, … - In: Journal of business research : JBR 65 (2012) 11, pp. 1565-1575
Persistent link: https://www.econbiz.de/10009681927
Cover Image
What is a luxury brand? : a new definition and review of the literature
Ko, Eunju; Costello, John P.; Taylor, Charles Robert - In: Journal of business research : JBR 99 (2019), pp. 405-413
Persistent link: https://www.econbiz.de/10012023668
Cover Image
Introduction to the Special issue on product development and performance in the global environment : from the special issue editor
Ko, Eunju - In: The journal of product innovation management : an … 32 (2015) 2, pp. 173-174
Persistent link: https://www.econbiz.de/10010511327
Cover Image
Bridging Asia and the world : searching for academic excellence and best practice in marketing and management
Ko, Eunju - In: Journal of business research : JBR 124 (2021), pp. 813-817
Persistent link: https://www.econbiz.de/10012494024