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The impact of brand relationships on corporate brand identity and reputation : an integrative model

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and brand managers, were carried out with focus groups of higher education students, and questionnaires conducted, with …

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Antecedents influencing brand management of Indian higher education institutes : an inside-out approach

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Effects of inbound marketing communications on HEIs' brand equity : the mediating role of the student's decision-making process. An exploratory research

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Brand name and customers' intention

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Investigating the mediating effect of eWOM while exploring a higher education institutions

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Image and reputation of Yalova City : a study on Yalova university students

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Impacts of perceived country image, institution image and self-image on students' intention to study abroad : a study in Hanoi, Vietnam

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The antecedents affecting university reputation and student satisfaction : a study in higher education context

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Projecting corporate brand image and behavioral response in business schools : cognitive or affective brand attributes?

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University branding : a myth or a reality

Iqbal, Muhammad Jawad; Rasli, Amran Mohammed; Hassan, Ibn e - In: Pakistan journal of commerce and social sciences 6 (2012) 1, pp. 168-184

Every university needs a brand and an image that can be trusted and believed and that will differentiate it from others. University brand, in fact, is the perception and reputation developed in the minds of the people about the university or institution. It is the reaction appears in the minds...

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