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Spotting lemons in platform markets : a conjoint experiment on signaling
Tiwana, Amrit; Bush, Ashley A. - In: IEEE transactions on engineering management : EM 61 (2014) 3, pp. 393-405
Persistent link: https://www.econbiz.de/10010401636
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Eine experimentelle Untersuchung von Werbeausgaben als Qualitätssignal und Reputation als Anreizmechanismus
Oberhammer, Clemens (contributor) - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001805095
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Advertising, quality, and willingness-to-pay : experimental examination of signaling theory
Tsui, Hsiao-Chien - In: Journal of economic psychology : research in economic … 33 (2012) 6, pp. 1193-1203
Persistent link: https://www.econbiz.de/10009687426
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Fair Trade als Qualitätssignal - eine modellgestützte und empirische Analyse
Wagner, Kathrin - 2017 - 1. Auflage
Persistent link: https://www.econbiz.de/10011735331
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Signaling through price and quality to consumers with fairness concerns
Guo, Xiaomeng; Jiang, Baojun - In: Journal of marketing research : JMR 53 (2016) 6, pp. 988-1000
Persistent link: https://www.econbiz.de/10011648428
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FMCG firms' margin management : consumer trade-offs among product price, quantity and quality
Wilkins, Stephen; Ireland, John J. - In: Journal of strategic marketing 30 (2022) 8, pp. 764-781
Persistent link: https://www.econbiz.de/10013492889
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Matching audio/video app features with young user preferences : an integrated approach
Lin, Chin-Feng; Fu, Chen-Su; Wu, Chi-Yun - In: International journal of consumer studies 47 (2023) 5, pp. 1810-1823
Persistent link: https://www.econbiz.de/10014335641
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Measurement of price effects with conjoint analysis: separating informational and allocative effects of price
Rao, Vithala R.; Sattler, Henrik - In: Conjoint measurement : methods and applications, (pp. 47-66). 1999
Persistent link: https://www.econbiz.de/10001444664
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Measurement of price effects with conjoint analysis : separating informational and allocative effects of price
Rao, Vithala R.; Sattler, Henrik - In: Conjoint measurement : methods and applications, (pp. 47-66). 2001
Persistent link: https://www.econbiz.de/10001690252