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Electronic sports : a new marketing landscape of the experience economy

Seo, Yuri - In: Journal of marketing management : MM 29 (2013) 13/14, pp. 1542-1560

Persistent link: https://www.econbiz.de/10010230076

Customer experience journeys : loyalty loops versus involvement spirals

Siebert, Anton; Gopaldas, Ahir; Lindridge, Andrew; … - In: Journal of marketing 84 (2020) 4, pp. 45-66

Persistent link: https://www.econbiz.de/10012231616

Co-creation in the video game industry through membership in virtual communities

Laksana, Aldi Putra; Balqiah, Tengku Ezni; Astuti, … - In: Emerging issues in economics of development, business …, (pp. 193-209). 2020

Persistent link: https://www.econbiz.de/10012419470

Social first? : not always! : brand co-creation through regional marketing at Deutsche Telekom

Weretecki, Patrick; Kristal, Samuel - In: Transfer : Zeitschrift für Kommunikation und … 70 (2024) 1, pp. 67-71

Persistent link: https://www.econbiz.de/10014560709

Co-creation experience and place attachment : festival evaluation

Zhang, Carol Xiaoyue; Fong, Lawrence Hoc Nang; Li, ShiNa - In: International journal of hospitality management 81 (2019), pp. 193-204

Persistent link: https://www.econbiz.de/10012128334

The epic game of creating a successful gamified co-creation strategy

Lopes, João; Gomes, Sofia; Santos, Nélia; Cussina, Hugo; … - In: Administrative Sciences : open access journal 13 (2023) 1, pp. 1-15

This paper aims to explore consumer engagement with online retailers through gamification, the use of game mechanics, and co-creation. A qualitative methodology was used through an exploratory case study approach. The interviews were conducted with 30 Portuguese consumers. It was found that the...

Persistent link: https://www.econbiz.de/10014231624

Shifting business models in the electronic gaming industry : from publisher backing to co-creation and crowdfunding

Thurner, Thomas Wolfgang; Kroenert, Melina Kristin; … - In: International journal of entrepreneurship and … 23 (2019) 3, pp. 246-260

Persistent link: https://www.econbiz.de/10012104751

How do stakeholders co-create value in a service ecosystem? : insight from mega-events

Mason, Michela C.; Iacuzzi, Silvia; Zamparo, Gioele; … - In: Management decision 62 (2024) 13, pp. 398-425

Persistent link: https://www.econbiz.de/10015197614

Co-creating customer experiences in service ecosystems : a study in a tourist destination

Monferrer Tirado, Diego; Moliner Tena, Miguel Angel; … - In: The journal of services marketing 38 (2024) 10, pp. 1-16

Persistent link: https://www.econbiz.de/10015207222

Einsatzpotenziale des Web 2.0 zur erlebnisorientierten Kundenintegration in der Verlagsbranche

Möhlenbruch, Dirk; Dölling, Steffen; Elste, Ina - In: Erlebniskommunikation : Erfolgsfaktoren für die …, (pp. 113-133). 2012

Persistent link: https://www.econbiz.de/10009373650