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Coffie, Isaac Sewornu; Ocloo, Elikem Chosniel; … - In: Health marketing quarterly 41 (2024) 4, pp. 351-374

Persistent link: https://www.econbiz.de/10015194088

Improving local rice consumption in Sub-Saharan Africa through social marketing : evidence from Ghana

Coffie, Isaac Sewornu; Tweneboah-Koduah, Ernest Yaw; … - In: International review on public and non-profit marketing 21 (2024) 1, pp. 177-196

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Corporate social responsibility, corporate brand image and employer attractiveness : perspectives of potential employees

Asamoah, George; Yaw Kusi, Lawrence; Coffie, Isaac Sewornu - In: International journal of business and emerging markets … 17 (2025) 1, pp. 71-86

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Hospitality and Tourism Marketing : Building Customer Driven Hospitality and Tourism Organizations

Hinson, Robert; Mensah, Ishmael; Amoako, George Kofi; … - 2024

"Following the pandemic, big hotel chains like the Accor Group and Marriot closed outlets, but post COVID-19, the global hospitality and tourism sector is bouncing back. In bouncing back though, the pandemic brought to the fore the absolute need for high levels of customer centricity in a world...

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The role of social marketing theory in assessing insecticide-treated net usage intentions among pregnant women in Ghana

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Influencing behavior change through corporate social marketing : evidence from Ghana

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Social media advertising and marketing performance of SMEs in Ghana : moderating roles of firm size and fear of missing out

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Informing policy : leveraging insights from the United Kingdom lottery system for the sustainable funding of social enterprises in Ghana

Opoku-Asante, Kofi; Ohene, Emelia Afriyie; Halsall, Jamie P. - In: African journal of business & economic research : AJBER 19 (2024) 3, pp. 197-216

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Consumer-based brand equity as competitive differentiator in an emerging African economy

Owusu-Frimpong, Nana; Effah, Ebenezer Asare; … - In: The Routledge companion to business in Africa, (pp. 421-438). 2015

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Mediation role of brand preference on bank advertising and customer loyalty : a developing country perspective

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