Similar Search Results

Understanding SMEs’ internationalization through digital platforms: the role of knowledge sharing and consumer education

Hu, Lala; Filipescu, Diana A.; Pergelova, Albena - In: International Marketing Review 41 (2024) 5, pp. 1044-1073

Purpose The aim of this study is to understand how digital platforms and context-specific characteristics of China – such as swift guanxi – affect opportunities for small and medium enterprises (SMEs) entering this market. Design/methodology/approach This study adopts a qualitative approach...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015348241

International digital marketing in China : regional characteristics and global challenges

Hu, Lala - 2020

Persistent link: https://ebvufind01.dmz1.zbw.eu/10012172619

The PPE industry in Italy during COVID-19 : supply chain disruption and the adoption of digital and social media in B2B firms

Hu, Lala - In: The journal of business & industrial marketing 37 (2022) 10, pp. 2050-2063

Persistent link: https://ebvufind01.dmz1.zbw.eu/10013455379

The brand-building process of B2B high-tech startups in an omni-digital environment

Olivieri, Mirko; Hu, Lala - In: The journal of product & brand management 34 (2025) 1, pp. 136-150

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015173324

How digital platforms affect the internationalisation of wine firms in China

Hu, Lala; Galli, Marta; Sebastiani, Roberta - In: International journal of retail and distribution management 52 (2024) 9, pp. 875-891

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015158241

The country of brand communication in the retail setting : an analysis of Italian products in China

Hu, Lala; Checchinato, Francesca - In: Australasian marketing journal 23 (2015) 4, pp. 325-332

Persistent link: https://ebvufind01.dmz1.zbw.eu/10011419490

Leveraging domestic and foreign learning to develop marketing capabilities : the case of the Chinese company Goodbaby

Checchinato, Francesca; Hu, Lala; Perri, Alessandra; … - In: International journal of emerging markets 12 (2017) 3, pp. 637-655

Persistent link: https://ebvufind01.dmz1.zbw.eu/10011773901

International Digital Marketing in China : Regional Characteristics and Global Challenges

Hu, Lala - 2020 - 1st ed. 2020.

Chapter 1: China’s marketing macro environment: Cultural characteristics and regional heterogeneity -- Chapter 2: The characteristics of the Chinese digital market -- Chapter 3: Chinese digital and mobile platforms -- Chapter 4: Luxury and fashion retailing in China: The case of Florentia...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10012399278

Cultural dimensions in online purchase behavior : evidence from a cross-cultural study

Pratesi, Francesca; Hu, Lala; Rialti, Riccardo; Zollo, … - In: Italian journal of marketing : ITJM 2021 (2021) 3, pp. 227-247

Persistent link: https://ebvufind01.dmz1.zbw.eu/10012662315

The effect of utilitarian and hedonic motivations on mobile shopping outcomes : a cross-cultural analysis

Hu, Lala; Filieri, Raffaele; Acikgoz, Fulya; Zollo, Lamberto - In: International journal of consumer studies 47 (2023) 2, pp. 751-766

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014250616