In the restaurant business, customer satisfaction can be linked directly to restaurant sales; thus, it is important to identify which perceived quality factors more strongly affect customer satisfaction or dissatisfaction. The purpose of this study was to find differences between satisfied and...

Doctor of Philosophy

Purpose: This study aims to examine diners’ behavioral intention to visit an edible insect restaurant, which is known to play an important role in sustainability, by integrating the theory of planned behavior and the norm activation theory. Design/methodology/approach: A total of 439 samples...

Purpose: The purpose of this paper is to apply the concept of consumer innovativeness to the robotic restaurants field. Design/methodology/approach: A research model including 13 hypotheses is examined using a sample of 409 subjects gathered. Findings: The results indicate that four underlying...

Purpose: The purpose of this study was to explore if five subdimensions of perceived risk (financial, time, privacy, performance and psychological risks) negatively affects image. In addition, this study aims to investigate if image has a positive effect on intentions to use. Lastly, the...

Purpose: As the elderly population in Korea grows, sales of travel packages for elderly people are also increasing. Senior tourists should spend much time with other tourists because of the nature of package travel. Thus, the purpose of this paper is to investigate the significance of rapport...