Artisans are usually considered as businessmen who don't advertise. The way the dvertising business organized itself at the beginning of the 20th century seems to relegate them out of his field. However, craftsmen do seem to use some kind of commercial communication. To exist in their territory,...

The author of this paper intends to compare two industrial territories from western France: Chateau-Renault and Surgères. Chateau-Renault is a tanning center, and the city of Surgères houses a vast dairy. The industries of both areas deal with products of animal origins deriving from...

The tanning industry is presented today, by its own enterprises but also in the media, as a champion of sustainable development through the come back of the vegetable method, abandoned since the early twentieth century. The argument is problematic in relation to the concept of sustainable...

Artisans are usually considered as businessmen who don't advertise. The way the dvertising business organized itself at the beginning of the 20th century seems to relegate them out of his field. However, craftsmen do seem to use some kind of commercial communication. To exist in their territory,...

The author of this paper intends to compare two industrial territories from western France: Chateau-Renault and Surgères. Chateau-Renault is a tanning center, and the city of Surgères houses a vast dairy. The industries of both areas deal with products of animal origins deriving from...