Narrow search
Showing 1 - 7 of 7
Cover Image
Impact of goods and services tax implementation on hotel industry : perception of accounting professionals
Jain, Priya; Sharma, M. K.; Saxena, Meha; Gupta, Shweta - In: Vision : journal of Indian taxation 11 (2024) 1, pp. 52-67
Persistent link: https://www.econbiz.de/10015063534
Cover Image
Self-control and compulsive buying behavior: The mediating role of ill-being perception
Jain, Ankita; Srivastava, Dr.Sandeep; Shukla, Abhishek - In: Cogent Business & Management 10 (2023) 3, pp. 1-14
Compulsive buying is a relatively modern stereotypical disorder that interferes with our daily lives and causes serious mental and financial problems. Most studies provided information on an impulsive characteristic that causes compulsive buying and addiction, whereas a lack of studies was found...
Persistent link: https://www.econbiz.de/10014527431
Cover Image
Flagship and flanker bands : consumer preference study of Hindustan Unilever Limited and Procter & Gamble
Jain, Ankita; Sharma, Ritu - In: The IUP journal of brand management : IJBRM 15 (2018) 3, pp. 7-22
Persistent link: https://www.econbiz.de/10011987765
Cover Image
Analytics-led talent acquisition for improving efficiency and effectiveness
Palshikar, Girish Keshav; Srivastava, Rajiv; Pawar, Sachin - In: Advances in analytics and applications, (pp. 141-160). 2019
Persistent link: https://www.econbiz.de/10011974440
Cover Image
Flagship, flanker brands and Indian consumers' buying decisions : a study on the impact of brand narratives of Hindustan Unilever Limited and Procter & Gamble
Jain, Ankita; Sharma, Ritu - In: The IUP journal of brand management : IJBRM 16 (2019) 1, pp. 34-53
Persistent link: https://www.econbiz.de/10012104308
Cover Image
Flagship and Flanker Brands : Consumer Preference Study of Hindustan Unilever Limited and Procter & Gamble
Sharma, Ritu - 2019
The main objective of this paper is to examine the preference of consumers towards flagship and flanker brands of Hindustan Unilever Limited (HUL) and Procter & Gamble (P&G), and identify the impact of various factors which influence the buying choices of consumers. Hair care and home care...
Persistent link: https://www.econbiz.de/10012894823
Cover Image
Self-control and compulsive buying behavior : the mediating role of ill-being perception
Jain, Ankita; Srivastava, Sandeep; Shukla, Abhishek - In: Cogent business & management 10 (2023) 3, pp. 1-14
Compulsive buying is a relatively modern stereotypical disorder that interferes with our daily lives and causes serious mental and financial problems. Most studies provided information on an impulsive characteristic that causes compulsive buying and addiction, whereas a lack of studies was found...
Persistent link: https://www.econbiz.de/10014505270