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Experience-dominant logic : la...
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1
The role of experiences in driving strategy in the 21st Century
Barry, Holly
;
Fenton, Pio
;
Leahy, Rose
- In:
Global strategic management in the service industry : a …
,
(pp. 175-188)
.
2022
Persistent link: https://www.econbiz.de/10014276928
Saved in:
2
Embodiment, immersion, and enjoyment in virtual reality marketing experiences
Leveau, Pierre-Henry
;
Camus, Sandra
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1329-1343
Persistent link: https://www.econbiz.de/10014291912
Saved in:
3
Characterizing customer experience management in business markets
Witell, Lars
;
Kowalkowski, Christian
;
Perks, Helen
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 420-430
Persistent link: https://www.econbiz.de/10012257638
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4
Branded marketing events : engaging Australian and French wine consumers
Altschwager, Teagan
;
Conduit, Jodie
;
Bouzdine-Chameeva, …
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
1
,
pp. 336-357
Persistent link: https://www.econbiz.de/10011627150
Saved in:
5
Customer experience can play a strategic role for wineries
Angelini, Antonella
;
Gilli, Annalisa
- In:
The journal of business strategy
43
(
2022
)
6
,
pp. 391-396
Persistent link: https://www.econbiz.de/10013455683
Saved in:
6
Defining event marketing as engagement-driven marketing communication
Setiawan, Romi
;
Wibisono, Dermawan
;
Purwanegara, …
- In:
Gadjah Mada international journal of business
24
(
2022
)
2
,
pp. 151-177
Persistent link: https://www.econbiz.de/10013364845
Saved in:
7
How context shapes value co-creation : spectator experience of sport events
Horbel, Chris
;
Popp, Bastian
;
Woratschek, Herbert
; …
- In:
The service industries journal
36
(
2016
)
11/12
,
pp. 510-531
Persistent link: https://www.econbiz.de/10011657363
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8
Experiential brand deployment : improving tourism brand evaluations
Chen, Hsiu-Li
;
Mathews, Shane
- In:
Journal of hospitality & tourism research : JHTR ; the …
41
(
2017
)
5
,
pp. 539-559
Persistent link: https://www.econbiz.de/10011701718
Saved in:
9
The branded carnival : the dark magic of consumer excitement
O'Sullivan, Stephen R.
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 1033-1058
Persistent link: https://www.econbiz.de/10011612542
Saved in:
10
Customers' imprint about cause related marketing driven through experiential marketing
Ramkishen, Y.
;
Abha, Wankhede
- In:
Analele Universitătii Dunărea de Jos Galaţi
25
(
2019
)
1
,
pp. 42-47
Persistent link: https://www.econbiz.de/10012285144
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