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Using advertising and price to mitigate losses in a product-harm crisis
Cleeren, Kathleen - In: Business horizons 58 (2015) 2, pp. 157-162
Persistent link: https://www.econbiz.de/10010497518
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The impact of product recall on advertising decisions and firm profit while envisioning crisis or being hazard myopic
Mukherjee, Arka; Chauhan, Satyaveer S. - In: European journal of operational research : EJOR 288 (2021) 3, pp. 953-970
Persistent link: https://www.econbiz.de/10012387425
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Managing quality and pricing during a product recall : an analysis of pre-crisis, crisis and post-crisis regimes
Mukherjee, Arka; Carvalho, Margarida; Zaccour, Georges - 2021
Persistent link: https://www.econbiz.de/10012939464
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Crisis management strategies and the long-term effects of product recalls on firm value
Liu, Yan; Shankar, Venkatesh; Yun, Wonjoo - In: Journal of marketing 81 (2017) 5, pp. 30-48
Persistent link: https://www.econbiz.de/10011749851
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Effects of background music endings on consumer memory in advertising
Guido, Gianluigi; Peluso, Alessandro M.; Mileti, Antonio; … - In: International journal of advertising : the quarterly … 35 (2016) 3, pp. 504-518
Persistent link: https://www.econbiz.de/10011567080
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Making warnings about misleading advertising and product recalls more effective : an implicit attitude perspective
Trendel, Olivier; Mazodier, Marc; Vohs, Kathleen D. - In: Journal of marketing research : JMR 55 (2018) 2, pp. 265-276
Persistent link: https://www.econbiz.de/10011845010
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Halo (spillover) effects in social media : do product recalls of one brand hurt or help rival brands?
Borah, Abhishek; Tellis, Gerard J. - In: Journal of marketing research : JMR 53 (2016) 2, pp. 143-160
Persistent link: https://www.econbiz.de/10011485245
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How does recall work in advertising?
Precourt, Geoffrey - In: Journal of advertising research 56 (2016) 3, pp. 229-230
Persistent link: https://www.econbiz.de/10011595643
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Managing quality and pricing during a product recall : an analysis of pre-crisis, crisis and post-crisis regimes
Mukherjee, Arka; Carvalho, Margarida; Zaccour, Georges - In: European journal of operational research : EJOR 307 (2023) 1, pp. 406-420
Persistent link: https://www.econbiz.de/10014293013
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As I recall
Orr, John Boyd - 1967 - 2. impr
Persistent link: https://www.econbiz.de/10002593632