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Brand awareness and relationship intention : the moderating role of perceived corporate social responsibility dimensions

Hasudungan, Albert; Saragih, Harriman Samuel - In: Asia Pacific journal of marketing and logistics 35 (2023) 10, pp. 2431-2446

Persistent link: https://www.econbiz.de/10014430251

Service language and small talk : differentiating genuine from mundane in B2B contexts

Saragih, Harriman Samuel - In: Journal of service theory and practice 35 (2025) 1, pp. 31-55

Persistent link: https://www.econbiz.de/10015198472

Genuine small talk, rapport, and negotiation outcomes in B2B relationship

Saragih, Harriman Samuel - In: The journal of business & industrial marketing 40 (2025) 1, pp. 84-100

Persistent link: https://www.econbiz.de/10015206981

Beyond the transaction : exploring resources stewardship, relational connectedness and co-creation in B2B marketing

Saragih, Harriman Samuel - In: The journal of business & industrial marketing 40 (2025) 1, pp. 173-187

Persistent link: https://www.econbiz.de/10015206987

Critical success factors of recording studio in Indonesia

Saragih, Harriman Samuel - In: Asia Pacific journal of marketing and logistics 29 (2017) 3, pp. 686-699

Persistent link: https://www.econbiz.de/10011739495

Ambicultural sensitivity and relational embeddedness in fostering B2B relationship

Saragih, Harriman Samuel - In: The journal of business & industrial marketing 39 (2024) 10, pp. 2123-2139

Persistent link: https://www.econbiz.de/10015095034

Genuine small talk in hospitality services encounter

Saragih, Harriman Samuel - 2024

Persistent link: https://www.econbiz.de/10015077380

Predicting song popularity based on Spotify's audio features : insights from the Indonesian streaming users

Saragih, Harriman Samuel - In: Journal of management analytics 10 (2023) 4, pp. 693-709

Persistent link: https://www.econbiz.de/10014446754

Segmentation of music festival visitors by values of hedonia, life satisfaction and eudaimonia

Saragih, Harriman Samuel; Amelia, Novi - In: International Journal of Event and Festival Management 11 (2020) 4, pp. 453-472

Purpose: With the growing interest in eudaimonia in the past years and the need to better understand festival visitors' motivation in the context of music festivals, this study aims to propose visitor segmentation based on the values of hedonia, life satisfaction and eudaimonia....

Persistent link: https://www.econbiz.de/10012275931

Co-innovation: a review and conceptual framework

Saragih, Harriman Samuel; Tan, Jacob Donald - In: International journal of business innovation and research 17 (2018) 3, pp. 361-377

Persistent link: https://www.econbiz.de/10011966980