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The vividness effect on indire...
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1
In
advertising
, a double negative does not equal a positive
Gressel, Justin W.
;
Carlston, Donal E.
;
Oakley, James L.
- In:
Journal of promotion management : JPM
19
(
2013
)
4
,
pp. 470-487
Persistent link: https://www.econbiz.de/10010198650
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2
Persuasive puffery
Chakraborty, Archishman
;
Harbaugh, Rick
- In:
Marketing science
33
(
2014
)
3
,
pp. 382-400
Persistent link: https://www.econbiz.de/10010370709
Saved in:
3
Will direct comparative
advertising
works for a leading brand? : a study of the honey market
Srivastava, R. K.
- In:
International journal of comparative management
3
(
2020
)
1/2
,
pp. 125-141
Persistent link: https://www.econbiz.de/10012251000
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4
Exploring the impact of affect on the effectiveness of comparative versus non-comparative advertisements
Wu, Linwan
;
Wen, Taylor Jing
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 296-315
Persistent link: https://www.econbiz.de/10012200244
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5
Positive versus negative comparison in advertisements : the affect priming perspective
Wu, Linwan
;
Wen, Taylor Jing
- In:
Journal of promotion management : innovations in …
25
(
2019
)
7
,
pp. 1009-1027
Persistent link: https://www.econbiz.de/10012179087
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6
When comparative ads are more effective : fit with audience's regulatory mode
Pierro, Antonio
;
Giacomantonio, Mauro
;
Pica, Gennaro
; …
- In:
Journal of economic psychology : research in economic …
38
(
2013
),
pp. 90-103
Persistent link: https://www.econbiz.de/10010235679
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7
Comparative
advertising
: citing or not the leading brand and its price
Dianoux, Christian
;
Herrmann, Jean-Luc
;
Zeitoun, Helen
- In:
The journal of consumer marketing
30
(
2013
)
4
,
pp. 345-354
Persistent link: https://www.econbiz.de/10009788904
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8
Does explicit comparative
advertising
affect Indian consumers' attitudes towards low and high-involvement product?
Jain, Varsha
;
Trivedi, Rohit
;
Joshi, Vikrant
;
Daswani, …
- In:
International journal of emerging markets
10
(
2015
)
1
,
pp. 122-140
Persistent link: https://www.econbiz.de/10011348532
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9
Consumers' evaluation of ad-brand congruity in comparative
advertising
Nagar, Komal
- In:
Journal of international consumer marketing
27
(
2015
)
3
,
pp. 253-276
Persistent link: https://www.econbiz.de/10011306308
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10
Effects of perceived product similarity and ad claims on brand responses in comparative
advertising
Pornpitakpan, Chanthika
;
Yuan, Yizhou
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
4
,
pp. 535-558
Persistent link: https://www.econbiz.de/10011456449
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