//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Horizontal versus vertical : t...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
107,387
Konsumentenverhalten
104,943
Theorie
13,238
Relationship marketing
13,221
Beziehungsmarketing
13,193
Theory
13,074
Brand management
9,202
Markenführung
9,162
Online-Handel
8,984
Online retailing
8,972
Brand image
8,064
Markenimage
8,024
Customer satisfaction
7,502
Kundenzufriedenheit
7,345
Social Web
7,320
Social web
7,317
Markenartikel
7,048
Brand
7,037
Online-Marketing
5,872
Internet marketing
5,857
Experiment
5,434
Einzelhandel
5,369
Service quality
5,340
Retail trade
5,318
Dienstleistungsqualität
5,294
Werbewirkung
5,131
Advertising effects
5,089
Electronic Commerce
4,990
E-commerce
4,867
USA
4,668
Emotion
4,505
United States
4,404
Deutschland
4,312
Advertising
4,047
Marketingmanagement
4,015
Germany
4,003
Marketing management
3,998
Werbung
3,981
Privater Konsum
3,881
Private consumption
3,876
more ...
less ...
Online availability
All
Undetermined
44,730
Free
28,798
CC license
2,481
Type of publication
All
Article
78,466
Book / Working Paper
36,312
Journal
193
Other
23
Type of publication (narrower categories)
All
Article in journal
67,111
Aufsatz in Zeitschrift
67,111
Graue Literatur
9,100
Non-commercial literature
9,100
Working Paper
8,125
Arbeitspapier
7,530
Aufsatz im Buch
6,182
Book section
6,182
Hochschulschrift
2,884
research-article
2,554
Thesis
1,952
Collection of articles of several authors
1,237
Sammelwerk
1,237
Aufsatzsammlung
879
Conference paper
699
Konferenzbeitrag
699
Konferenzschrift
375
Bibliografie enthalten
368
Bibliography included
368
Collection of articles written by one author
327
Sammlung
327
Case study
295
Fallstudie
295
Dissertation u.a. Prüfungsschriften
293
Lehrbuch
278
Textbook
231
Reprint
198
Article
168
Conference proceedings
167
conceptual-paper
167
Amtsdruckschrift
166
Government document
166
review-article
165
review
122
Ratgeber
101
Guidebook
89
Statistik
89
case-report
85
Statistics
73
Systematic review
73
more ...
less ...
Language
All
English
106,292
German
6,604
Undetermined
1,307
French
355
Polish
117
Spanish
103
Italian
74
Swedish
35
Russian
33
Danish
29
Dutch
23
Norwegian
22
Portuguese
22
Hungarian
16
Lithuanian
16
Finnish
15
Romanian
11
Slovak
10
Czech
7
Indonesian
7
Croatian
6
Bulgarian
3
Slovenian
3
Arabic
2
Multiple languages
2
Serbian
2
Chinese
2
Bosnian
1
Macedonian
1
Malay (macrolanguage)
1
Turkish
1
more ...
less ...
Author
All
Han, Heesup
157
Belk, Russell W.
138
Mattila, Anna S.
135
Phau, Ian
121
Grunert, Klaus G.
117
Septianto, Felix
96
Lusk, Jayson L.
94
Dwivedi, Yogesh K.
93
Loureiro, Sandra Maria Correia
93
Huber, Frank
92
Wansink, Brian
92
Grewal, Dhruv
90
Foxall, Gordon R.
88
Agarwal, Sumit
86
Law, Rob
86
Bauer, Hans H.
85
Gierl, Heribert
85
Herrmann, Andreas
83
Sheth, Jagdish N.
81
Wiedmann, Klaus-Peter
81
Khare, Arpita
80
Nayga, Rodolfo M. <Jr.>
79
Usman, Osly
79
Bagozzi, Richard P.
77
Chintagunta, Pradeep K.
76
Kim, Jungkeun
74
Paul, Justin
74
Verhoef, Peter C.
74
Cherchye, Laurens
72
Krishna, Aradhna
72
Laroche, Michel
72
Bruwer, Johan
71
Woodside, Arch G.
71
Sutter, Matthias
70
Rock, Bram de
69
Stavins, Joanna
69
Janssen, Maarten C. W.
67
Kim, Seongseop
67
Ko, Eunju
67
Jang, Soocheong (Shawn)
65
more ...
less ...
Institution
All
National Bureau of Economic Research
646
Springer Fachmedien Wiesbaden
140
OECD
80
European Commission / Joint Research Centre
65
European Commission / Directorate-General for Justice and Consumers
59
London Economics
50
IGI Global
48
IPSOS
47
American Marketing Association
38
Consumers, Health, Agriculture and Food Executive Agency
37
European Commission / Directorate-General for Health and Food Safety
36
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
35
Verlag Dr. Kovač
33
Deloitte consortium
32
International Energy Agency
30
European Association of Agricultural Economists - EAAE
27
GFK
26
Institut für Demoskopie Allensbach
26
Edward Elgar Publishing
25
Books on Demand GmbH <Norderstedt>
22
Friedrich-Schiller-Universität Jena
20
Information Resources Management Association
19
Nordic Council of Ministers
18
European Parliament / Directorate-General for Internal Policies of the Union
16
INSEAD
16
Institute for the Study of Labor (IZA)
15
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
15
Center Data
14
Deloitte
14
Nomos Verlagsgesellschaft
14
Wageningen Economic Research
14
Christian-Albrechts-Universität zu Kiel
13
European Central Bank
13
Europäische Kommission / Gemeinsame Forschungsstelle
12
HAL
12
Rheinisch-Westfälische Technische Hochschule Aachen
12
Universität Mannheim
12
Österreichisches Institut für Wirtschaftsforschung
12
European Commission / Directorate General for Maritime Affairs and Fisheries
11
European Commission / Directorate-General for Health and Consumers
11
more ...
less ...
Published in...
All
Journal of business research : JBR
2,549
Journal of retailing and consumer services
2,457
International journal of hospitality management
1,085
International journal of consumer studies
948
Psychology & marketing
897
NBER working paper series
643
Journal of consumer research : JCR ; an interdisciplinary bimonthly
624
Asia Pacific journal of marketing and logistics
558
Tourism management : research, policies, practice
501
The journal of product & brand management
500
NBER Working Paper
492
Management science : journal of the Institute for Operations Research and the Management Sciences
462
Working paper / National Bureau of Economic Research, Inc.
451
Marketing science
427
Journal of travel and tourism marketing
422
International journal of contemporary hospitality management
418
Journal of marketing research : JMR
412
Journal of retailing
411
The journal of brand management : an international journal
406
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
402
Marketing letters : a journal of research in marketing
401
European journal of marketing : EJM
394
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
393
Journal of marketing
393
European Journal of Marketing
390
Journal of Consumer Marketing
381
Journal of the Academy of Marketing Science
381
SpringerLink / Bücher
379
Journal of fashion marketing and management
378
Journal of marketing communications
374
Journal of marketing management : MM
366
Journal of international consumer marketing
365
Technological forecasting & social change : an international journal
364
Cogent business & management
359
The journal of services marketing
343
The international review of retail, distribution and consumer research
325
Marketing intelligence & planning
323
Journal of Islamic marketing
321
Journal of hospitality marketing & management
319
Young consumers : insight and ideas for responsible marketers
315
more ...
less ...
Source
All
ECONIS (ZBW)
108,188
Other ZBW resources
3,210
USB Cologne (EcoSocSci)
1,510
RePEc
1,022
EconStor
818
BASE
162
OLC EcoSci
47
USB Cologne (business full texts)
30
ArchiDok
7
more ...
less ...
Showing
1
-
10
of
114,994
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Boosting sports card sales : leveraging visual display and machine learning in online retail
Yang, Yutao
;
Lan, Tian
- In:
Journal of retailing and consumer services
81
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10015117924
Saved in:
2
Framing of differences : visual product frames reduce consumer choice deferrals
Jia, Yanli
;
Ouyang, Jun
;
Dong, John Qi
;
Jiang, Yuwei
- In:
Journal of marketing
89
(
2025
)
2
,
pp. 163-180
Persistent link: https://www.econbiz.de/10015374236
Saved in:
3
Fashion product display : an experiment with Mockshop investigating colour, visual texture, and syle coordination
Wu, Juanjuan
;
Ju, Hae Won
;
Kim, Jieun
;
Damminga, Cara
; …
- In:
International journal of retail & distribution management
41
(
2013
)
10
,
pp. 765-789
Persistent link: https://www.econbiz.de/10010187209
Saved in:
4
The use of personal apparance cues to infer sales rep character
Garber, Lawrence L.
;
Honeycutt, Earl D.
;
Dotson, Micheal J.
- In:
International journal of management practice : IJMP
8
(
2015
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011377130
Saved in:
5
Co-design visual merchandising in 3D virtual stores : a facet theory approach
Wu, Juanjuan
;
Kim, Angella
;
Koo, Jayoung
- In:
International journal of retail & distribution management
43
(
2015
)
6
,
pp. 538-560
Persistent link: https://www.econbiz.de/10011388058
Saved in:
6
The relevance of visual merchandising for online retailers
Bonera, Michelle
;
Corvi, Elisabetta
- In:
International journal of applied behavioral economics : …
3
(
2014
)
4
,
pp. 1-16
Persistent link: https://www.econbiz.de/10010474334
Saved in:
7
New technologies applied to the fashion visual merchandising
Sampaio, Juliana Paradinha
;
Zonatti, Welton Fernando
; …
- In:
Modern economy
8
(
2017
)
3
,
pp. 412-429
Persistent link: https://www.econbiz.de/10011648880
Saved in:
8
Inside-outside : using eye-tracking to investigate search-choice processes in the retail environment
Huddleston, Patricia T.
;
Behe, Bridget K.
;
Driesener, Carl
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 85-93
Persistent link: https://www.econbiz.de/10011883164
Saved in:
9
Measuring the effects of visual scan codes in advertising
Fortin, David R.
;
Surovaya, Kate
- In:
International journal of internet marketing and …
12
(
2018
)
4
,
pp. 358-373
Persistent link: https://www.econbiz.de/10012139707
Saved in:
10
The interplay between consumer self-view, cognitive style, and creative visual metaphors in print advertising
Myers, Jun
;
Jung, Jae Min
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 229-246
Persistent link: https://www.econbiz.de/10012203290
Saved in:
1
2
3
4
5
6
7
8
9
10
11
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->