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What drives new luxury consumption? : application of schema congruity theory and heuristic systematic framework

Soni, Nitin; Kumar, Sushant - In: Asia Pacific journal of marketing and logistics 36 (2024) 9, pp. 2213-2233

Persistent link: https://www.econbiz.de/10015210751

SCHEMA CONGRUITY - A BASIS FOR EVALUATING AMBIENT ADVERTISING EFFECTIVENESS

Alina, Jurca Maria; Ioan, Plăiaș - In: Annals of Faculty of Economics 1 (2013) 1, pp. 1765-1774

The purpose of this paper is to develop a theoretical basis for evaluating ambient advertising in relation to the schema. Ambient advertising, a creative form of out-of-home advertising that conveys direct and contextual messages by using and often altering existing elements of the environment...

Persistent link: https://www.econbiz.de/10010685530

Brand image evaluations : the interactive roles of country of manufacture, brand concept, and vertical line extension type

Allman, Helena F.; Fenik, Anton P.; Hewett, Kelly; … - In: Journal of international marketing 24 (2016) 2, pp. 40-61

Persistent link: https://www.econbiz.de/10011500436

Something underneath? : using a within-subjects design to examine schema congruity theory at an individual level

Gao, Xin; Hooge, Ilona E. de; Fischer, Arnout R. H. - In: Journal of retailing and consumer services 68 (2022), pp. 1-10

Persistent link: https://www.econbiz.de/10013366244

Strengthening sponsorship fit : testing for the influence of sponsor category and national culture

Rajabi, Asieh Ghorbanian; Martinent, Guillaume; … - In: Journal of international consumer marketing 35 (2023) 2, pp. 234-255

Persistent link: https://www.econbiz.de/10014321469

More than meets the eye : hidden messages in the attribution of human-like values to product categories

Ye, Sheng; Sneddon, Joanne; Bardi, Anat; Levontin, Liat; … - In: European journal of marketing 58 (2024) 5, pp. 1323-1351

Persistent link: https://www.econbiz.de/10015047518

Where do consumers think luxury begins? : a study of perceived minimum price for 21 luxury goods in 7 countries

Kapferer, Jean-Noël; Laurent, Gilles - In: Journal of business research : JBR 69 (2016) 1, pp. 332-340

Persistent link: https://www.econbiz.de/10011417733

New luxury : defining and evaluating emerging luxury trends through the lenses of consumption and personal values

Atkinson, Stephanie D.; Kang, Jiyun - In: The journal of product & brand management 31 (2022) 3, pp. 377-393

Persistent link: https://www.econbiz.de/10013164345

Gender differences in millennial consumers of Latin America associated with conspicuous consumption of new luxury goods

Barrera Verdugo, Gustavo; Ponce, Héctor R. - In: Global business review 24 (2023) 2, pp. 229-242

Persistent link: https://www.econbiz.de/10014259177

How do customers respond to external store environment? : analyzing the new luxury segment

Raggiotto, Francesco; Mason, Michela C.; Moretti, Andrea; … - In: Journal of global scholars of marketing science : … 33 (2023) 3, pp. 332-348

Persistent link: https://www.econbiz.de/10014319610