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Vulnerability, resilience and empowerment : the tripartite typology for addressing modern slavery in global value chains

Kubacki, Krzysztof; Szablewska, Natalia; Siemieniako, … - In: Critical perspectives on international business 20 (2024) 5, pp. 561-588

Persistent link: https://www.econbiz.de/10015272960

Ethical tension in working with stakeholders

Kubacki, Krzysztof; Szablewska, Natalia; Siemieniako, … - In: Stakeholder involvement in social marketing : …, (pp. 25-38). 2021

Persistent link: https://www.econbiz.de/10012419268

Guest editorial

Parker, Lukas; Kubacki, Krzysztof; Brennan, Linda; … - In: Journal of Social Marketing 10 (2020) 4, pp. 447-449

Persistent link: https://www.econbiz.de/10014907315

Building positive resilience through vulnerability analysis

Kubacki, Krzysztof; Siemieniako, Dariusz; Brennan, Linda - In: Journal of Social Marketing 10 (2020) 4, pp. 471-488

Purpose: The purpose of this paper is to propose an integrative framework for vulnerability analysis in social marketing systems by identifying, investigating and problematising the relationships among several interrelated concepts, including power, power asymmetry, vulnerability and...

Persistent link: https://www.econbiz.de/10012279102

Guest editorial

Kubacki, Krzysztof; Szablewska, Natalia; Kennedy, Ann-Marie - In: Journal of Social Marketing 9 (2019) 4, pp. 485-489

Persistent link: https://www.econbiz.de/10014907234

Social marketing : current issues and future challenges

Rundle-Thiele, Sharyn; Kubacki, Krzysztof; Leo, Cheryl; … - In: Contemporary issues in social marketing, (pp. 216-237). 2013

Persistent link: https://www.econbiz.de/10011431940

A human rights-based approach to the social good in social marketing

Szablewska, Natalia; Kubacki, Krzysztof - In: Journal of business ethics : JOBE 155 (2019) 3, pp. 871-888

Persistent link: https://www.econbiz.de/10011998798

Social engineering and social marketing

Szablewska, Natalia; Kubacki, Krzysztof - In: Macro-social marketing insights : systems thinking for …, (pp. 215-234). 2020

Persistent link: https://www.econbiz.de/10012112252

Ethics of social marketing and non-profit/charity marketing

Kubacki, Krzysztof; Szablewska, Natalia - In: The SAGE handbook of marketing ethics, (pp. 248-258). 2021

Persistent link: https://www.econbiz.de/10012306070

Social causes, consumer activism and human rights

Szablewska, Natalia; Kamin, Tanja; Kubacki, Krzysztof - In: The SAGE handbook of marketing ethics, (pp. 275-286). 2021

Persistent link: https://www.econbiz.de/10012306118