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Authenticity: shedding light o...
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1
Authenticity
: shedding light on the branding context
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
EuroMed journal of business
19
(
2024
)
3
,
pp. 544-570
Persistent link: https://www.econbiz.de/10015327496
Saved in:
2
The effect of luxury brands' sustainable fashion marketing types on
authenticity
, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
3
Authenticating by re-enchantment : the discursive making of craft production
Hartmann, Benjamin Julien
;
Ostberg, Jacob
- In:
Journal of marketing management : MM
29
(
2013
)
7/8
,
pp. 882-911
Persistent link: https://www.econbiz.de/10009790968
Saved in:
4
Authenticity
is contagious : brand essence and the original source of production
Newman, George E.
;
Dhar, Ravi
- In:
Journal of marketing research : JMR
51
(
2014
)
3
,
pp. 371-386
Persistent link: https://www.econbiz.de/10010380948
Saved in:
5
Corporate social responsibility
authenticity
from the perspective of restaurant consumers
Kim, Min-Seong
;
Stepchenkova, Svetlana
- In:
The service industries journal
40
(
2020
)
15/16
,
pp. 1140-1166
Persistent link: https://www.econbiz.de/10012403820
Saved in:
6
Blinded by the brand : inauthentic salesperson brand attachment and its influence on customer purchase intentions
Beeler, Lisa
;
Zablah, Alex R.
;
Rapp, Adam
- In:
Journal of personal selling & sales management : JPSSM
41
(
2021
)
3
,
pp. 268-284
Persistent link: https://www.econbiz.de/10012623653
Saved in:
7
The role of original process in creating product essence and
authenticity
Galoni, Chelsea
;
Strejcek, Brendan
;
Grayson, Kent
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
4
,
pp. 680-686
Persistent link: https://www.econbiz.de/10013426640
Saved in:
8
The visual naturalness effect : impact of natural logos on brand personality perception
Chen, Tingting
;
Wu, Zhanyong
;
Hu, Long
;
Jia, Qingcheng
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1351-1363
Persistent link: https://www.econbiz.de/10014325975
Saved in:
9
When brands get real : the role of
authenticity
and electronic word-of-mouth in shaping consumer response to brands taking a stand
Chu, Shu-Chuan (Kelly)
;
Kim, Hyejin
;
Kim, Yoojung
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1037-1064
Persistent link: https://www.econbiz.de/10014321552
Saved in:
10
When and why consumers react negatively to brand acquisitions : a values
authenticity
account
Biraglia, Alessandro
;
Fuchs, Christoph
;
Maira, Elisa
; …
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 601-617
Persistent link: https://www.econbiz.de/10014325387
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