Purpose Negative word-of-mouth has a variety of negative effects on companies. Thus, how consumers process and evaluate negative word-of-mouth is an important issue for companies. This research aims to investigate the effect of emotional intensity of negative word-of-mouth on consumers'...

Purpose: This paper aims to examine the effects of design sources (user design vs. company design) on customers’ perceived value (perceived self-improvement and perceived uncertainty) and consequently purchase intention, as well as the moderating effect of brand strength in the context of...

Purpose Based upon social cognition and social exchange theories, the purpose of this paper is to develop and test a conceptual model, suggesting that customer psychological capitals (CPCs) affect their knowledge sharing behavior (KSB) within a virtual innovation community (VIC) under the...