Moliner, Miguel Angel; Monferrer Tirado, Diego; … - In: International Journal of Bank Marketing 38 (2019) 1, pp. 63-85
Purpose: The purpose of this paper is to analyze the role of bank branch managers’ perceptions of corporate social responsibility (CSR) in CSR marketing outcomes. Design/methodology/approach: The paper proposes a causal model establishing that managers’ perceptions of CSR influence the...