This exploratory research examines how corporate communications can influence stakeholder perceptions to enhance or detract from the city as a brand. It uses the UK city of Bradford as a case study and adopts theoretical concepts of product and corporate branding. Balmer's AC 2 ID test of...

The objective of this research is to empirically investigate the contribution of network knowledge and strategic orientation to firm-specific advantages (FSAs). Using a unique firm-level dataset of the largest multinational enterprise (MNE) units across six small advanced economies, we find...