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Purpose: The purpose of this paper is to review and explore the primary characteristics of the best papers, which have been selected by the Toulon-Verona Conference (TVC) Excellence in Services scientific committee for the period 2008-2016. Design/methodology/approach: The study includes a...
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Purpose – Quality management in Greek higher education at least until 2006 was in an early and debated stage. The intent of this paper is to present the extent of use of the ISO standards in Greek universities till 2006 and simultaneously to evaluate whether adoption of ISO‐oriented quality...
Persistent link: https://www.econbiz.de/10015031896
Purpose – There is currently limited knowledge of the strategic organizational routines such as strategic planning and benchmarking of universities in the Western Balkans (WB). Thus the purpose of this paper is to map perceptions and concerns of institutional leadership about these routines...
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Im Zeitalter der Digitalisierung und Globalisierung sind "Brand Building" und andere digitale Marketingansätze aus der Wirtschaft nicht mehr wegzudenken. Doch auch in anderen Bereichen halten diese Strategien Einzug. So wird auch im Hochschulwesen die richtige Vermarktung nach außen zunehmend...
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