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Objective: The objective of the article is to validate a model of the factors, namely ethical responsibility, social responsibility, bank trust, attitude, and brand loyalty, that influence the behavioural intentions of consumers to continue using banking services. Research Design & Methods: This...
Persistent link: https://www.econbiz.de/10015373923
Mobile technology developments have altered the traditional financial services and retail banking sectors. Mobile banking is a popular and robust service delivery model, allowing consumers access to banking from anywhere and anytime. This paper attempts to test a structural model of the factors...
Persistent link: https://www.econbiz.de/10013491583