Understanding Fashion Consumption in the Networked Society: A Multidisciplinary Approach -- Digitalized Dynamic Fashion Illustration, Using Motion Graphics -- Digital Fashion Communication: The Influence of Instagram-Queer-Makeup Artists and Their Future Developments on the Industry --...

This research explores the effects of personalization in email marketing. Although personalization is expected to positively impact customer experiences through behavioural responses, its effects on consumers' actual behaviour have not been extensively addressed, providing retailers limited...

This is an open access book. FACTUM Conference proceedings are the output of one of the few academic events of its nature happening globally, researching fashion communication from different angles and perspectives. It includes contributions from scholars studying communication and marketing,...

Purpose The research aims to identify the United Nations Educational, Scientific and Cultural Organization (UNESCO) World Heritage Site (WHS) managers' perception of cultural sustainability concepts and elements in tourism. Design/methodology/approach A literature review was carried out to...

1. Mobile Technologies -- 2. Destination Management Organizations -- 3. Social Media -- 4. Organizational Use of ICT -- 5. Website Evaluation and ICT Adoption -- 6. Semantic Technology & Recommender Systems -- 7. User Tracking and Modelling.- 8. Search and Information Use.- 9. Travel...