Purpose The purpose of this study is twofold: it aims to examine hotel website features by conducting a content analysis and it analyses customers’ viewpoints about the importance of the contents of hotel websites. The study involves a quantitative method of measurement and evaluation of the...

The awareness of Eastern Europe within China is mostly tied to the shared notion of Communist control. During the last half century, educational and cultural links were established which often resonated in the minds and desired experiences of many Chinese tourists. This chapter explores the...