Cheng, Fa-Chang; Wang, Yu-shan - In: Journal of business economics and management 19 (2018) 2, pp. 253-267
Serious concerns about the invasion of digital footprint information privacy due to intense commercial promotion … through data mining has led to the emergence of privacy by design in the form of the Do Not Track (DNT) mechanism. This paper … paper argues that digital footprint information privacy, which has high commercial value, should at least be awarded the …