Purpose - This study aims to construct an appropriate framework by incorporating essential components from the most renowned theories to investigate the variables that impact behavioural intentions towards embracing cashless transactions (CLT). Design/methodology/approach - A survey was...

Purpose: The ultimate aim of this paper is to contribute an extension of the unified theory of acceptance and use of technology (UTAUT) model. The modified UTAUT provides a better explanation for the adoption of cashless transactions. However, it does not consider individuals’ perceived...

Purpose This paper aims to investigate the customers’ response to mandatory activities as per the corporate social responsibility (CSR) laws of India in the Indian hotel industry. Further, it analyzes the influence of mandatory CSR activities of the companies on the purchase intention (PI) of...

Clustering is the task of finding natural partitioning within a data set such that data items within the same group are more similar than those within different groups. The performance of the traditional K-Means and Bisecting K-Means algorithm degrades as the dimensionality of the data...

Purpose This study aims to develop and validate a scale to measure stakeholders' perception of mandatory corporate social responsibility (CSR) activities in the hotel industry in India. Design/methodology/approach CSR items were generated based on a qualitative approach. The underlying factorial...