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Contextualizing lean startup and alternative approaches for new venture creation : introducing the special issue
Zahra, Shaker A.; Gruber, Marc; Combs, James G. - In: Journal of management 50 (2024) 8, pp. 2997-3007
Persistent link: https://www.econbiz.de/10015386616
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Reconceptualizing necessity and opportunity entrepreneurship : a needs-based view of entrepreneurial motivation
Coffman, Chad D.; Sunny, Sanwar A. - In: The Academy of Management review : AMR 46 (2021) 4, pp. 823-825
Persistent link: https://www.econbiz.de/10012745065
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Transformation as a challenge : new ventures on their way to viable entities
Gruber, Marc - In: Umbruch der Welt : KMU vor Höhenflug oder Absturz? : …, (pp. 193-201). 2002
Persistent link: https://www.econbiz.de/10002651722
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Entrepreneurial marketing
Gruber, Marc - In: Die Betriebswirtschaft : DBW 64 (2004) 1, pp. 78-100
Persistent link: https://www.econbiz.de/10001900686
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Research on marketing in emerging firms : key issues and open questions
Gruber, Marc - In: International journal of technology management : IJTM 26 (2003) 5/6, pp. 600-620
Persistent link: https://www.econbiz.de/10001932936
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Marketing in new ventures : theory and empirical evidence
Gruber, Marc - In: Schmalenbach business review : sbr 56 (2004) 2, pp. 164-199
Persistent link: https://www.econbiz.de/10002004850
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Exploring the origins of organizational paths : empirical evidence from newly founded firms
Gruber, Marc - In: Journal of management : JOM 36 (2010) 5, pp. 1143-1167
Persistent link: https://www.econbiz.de/10008651052
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Managing the process of new venture creation : an integrative perspective
Gruber, Marc - In: Elgar companion to neo-Schumpeterian economics, (pp. 182-192). 2007
Persistent link: https://www.econbiz.de/10003550781
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Uncovering the value of planning in new venture creation : a process and contingency perspective
Gruber, Marc - In: Journal of business venturing 22 (2007) 6, pp. 782-807
Persistent link: https://www.econbiz.de/10003704451