After enduring years of conflict and destruction, Timor-Leste has risen from the ashes and, within a short span of time, made remarkable strides toward recovery and reconstruction. It is today a nation well on its way to peace and prosperity, creating an example to be followed by other fragile...

Purpose This paper aims to operationalise and juxtapose variables related to identity, strategy and communications, and then examine the impact of such integration on organisational stakeholders’ trust, loyalty and commitment by using commitment/trust theory. Design/methodology/approach This...

Purpose – The purpose of this paper is to examine whether or not EU enlargement would cause companies to standardise their brand portfolios and the brands they offer, between Eastern and Western Europe. Design/methodology/approach – The issue of standardisation versus localisation, and the...