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Impact of the strength of religious beliefs on brand love in the Islamic market

Yousef, Waleed; Foroudi, Pantea; Hussain, Shahzeb; … - In: Corporate reputation review 25 (2022) 1, pp. 1-18

Persistent link: https://www.econbiz.de/10012819715

Islamic brand love

Yousef, Waleed; Yousef, Najwa - In: Building corporate identity, image and reputation in …, (pp. 401-414). 2022

Persistent link: https://www.econbiz.de/10012609407

The relationship between consumer personality traits and celebrity personality traits

Hussain, Shahzeb; Khaneja, Suyash; Pacholi, Kinnari; … - In: Journal of Asia Business Studies 18 (2024) 5, pp. 1259-1284

Persistent link: https://www.econbiz.de/10015327070

The relationship between consumer personality traits and celebrity personality traits

Hussain, Shahzeb; Khaneja, Suyash; Pacholi, Kinnari; … - In: Journal of Asia Business Studies 18 (2023) 5, pp. 1259-1284

Purpose This study aims to examine the relationship between the personality dimensions of consumers and celebrities; the effect of celebrity personality on attitude towards the celebrity; and the effect of attitude towards the celebrity on purchase intention. Design/methodology/approach Data...

Persistent link: https://www.econbiz.de/10015348667