Purpose: There is a lacuna in research work in terms of understanding how Indian IT organizations can become global brands. Benchmarking has not received much attention in marketing literature due to lack of benchmarking framework, and IT organizations are yet to make progress in benchmarking....

Proposes that to optimize enterprise performance and longevity, organizations must develop and sustain appropriate traits of personal responsibility and leadership in all employees. Contends that this is feasible and describes how it can be accomplished. Part 1 of this paper deal with shaping...

Proposes that to optimize enterprise performance and longevity organizations must develop and sustain appropriate traits of personal responsibility and leadership in all employees. Contends that this is feasible and describes how it can be accomplished. Part 1 of this paper dealt with shaping...

Contends that organizations designed according to current theories require that traits of leadership and personal responsibility be developed in employees at all levels of the organization, not just the formal leaders. Asserts that to develop these traits, organizations must strike an adequate...