Digitale Plattform-Geschäftsmodelle -- Definition, Charakteristika und Markteintritt zweiseitiger Plattformen -- Markteintritt -- Markteintrittsstrategien -- Erfolgsfaktoren zur Begünstigung positiver Interaktionen -- Go-To-Market für neue Plattform-Geschäftsmodelle -- Fazit.

Dieses essential bietet eine fundierte Analyse und praktische Hinweise zur erfolgreichen Implementierung von Corporate-Influencer-Programmen auf LinkedIn. Es beleuchtet die entscheidenden Einflussfaktoren, die Mitarbeitende motivieren, als digitale Markenbotschafter für ihr Unternehmen zu...

Since the Software Engineering Institute has launched the Capability Maturity Model almost twentyyears ago, hundreds of maturity models have been proposed by researchers and practitioners acrossmultiple application domains. With process orientation being a central paradigm of...

Purpose – Maturity models are a prospering approach to improving a company's processes and business process management (BPM) capabilities. In fact, the number of corresponding maturity models is so high that practitioners and scholars run the risk of losing track. This paper therefore aims to...

Purpose: The purpose of this paper is twofold: to identify, evaluate and structure the research that focusses on omni-channel retailing from the perspective of logistics and supply chain management; and to reveal the intellectual foundation of omni-channel retailing research....