Objective of this research is to find out the relationship between customers' perceptions of an organization's privacy information practices and their information-sharing intention in the context of omnichannel retailing. The study aimed to address the gap in research regarding privacy concerns...

In the ever-evolving realm of electronic commerce, the volatility of customer buying patterns, specifically impulsive purchases, has escalated. The objective of this study is to examine the integration of gamification strategies within online shopping applications, with the aim of enhancing user...